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About Me


So, you'd like to know a little more about me?

Well, shucks. I'm flattered.

But before getting all me, me, me, I'd like to talk about you.

If you're on my site, you're probably looking for help with your brand's content.

You've got a great product and you love your customers....but something's not quite right.

Maybe it shows up in disappointing launches and irregular sales. Or maybe you've got lukewarm customers instead of raving fans. 

You're not alone. I, for one, have been in your shoes. 

I've been an entrepreneur several times over and I help Shopify brands grow all the time.

If there's one thing I've learned over the last 10 years, it's this: 

Most brands don't get their messaging right the first time. 

Before you can grow, you've got to nail your message and find your true fans. 

How do you do that?

Hire me, of course!

I can help in several ways - just have a look at my Work With Me page. 

Whatever direction you choose, my solutions are based on giving you clarity

Shoot me an email ( and we can get started!


About Me (for real, this time)

I've been a researcher, policy consultant, aid worker, journalist, and trader, among other things.

But there's a core element that's defined me through my adult life.

I'm a strategic writer. A storyteller.

I've used convincing writing as a tool to get great jobs in all those fields, and then to get my employers great results.

Those results include over $3 million in project sales, triple digit conversion rate lifts, and successful rounds of fundraising.

Most importantly, we built better relationships with partners, clients, and audiences.

Good writing is based on structured thinking, targeted research, and human connections.

See where I'm going with this?

Storytelling, again!

Over the years, I've specialized at bridging gaps and connecting people.

I've done it for clean tech companies in the Middle East and US Southwest, policy organizations in the US and UK, and, of course, online businesses.

It's part of my nature. It's how I think. And it's probably a product of my upbringing. 

I lived in 10 countries by the time I hit high school

All that's to say that I enjoy speaking with people, understanding their points of view, and crafting messages that resonate with them.

If there's anything else you'd like to know about me, please shoot me an email:

In the meantime, you can find out more about the ways we can work together and check out my portfolio.

Results Oriented